Welcome to Brand Aid, where we talk branding with some of the biggest names in business. Griffin Johnson is not only one of the most influential creators in the world, he's also an entrepreneur, an investor and on his way to becoming the biggest host in the social media world. Tom Ward writes for Forbes about social media influencers and also host a YouTube channel, The Tom Ward Show, where he interviews the biggest influencers in the world. Together they break down what makes a brand succeed or fail, how to reinvent a brand, how to start one from scratch and more.