BFP 001: The True Definition of a Brand
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Manage episode 196120844 series 1947692
Summary:
In this inaugural episode of the Brand Focus Podcast we explore the true definition of the term brand. I provide an overview of why I started the Podcast and why I’m qualified to speak on the topics of branding. We review common definitions of the term, provide a breakdown of the factors that equate to a brand, and provide a simple definition of the term.
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14 episodes