007: Strategies for Building and Marketing Your Amazon Brand with Destaney Wishon

Brand Fortress HQ: Amazon FBA Success Strategies

Join the ranks of Amazon mavens with Destaney Wishon, CEO of BetterAMS, who takes us through the labyrinth of Amazon advertising with a torch of transparency and strategy. This episode is a goldmine for anyone aiming to carve their brand into Amazon's bedrock. Marvel at how Destiny pivoted from a diligent student to an Amazon industry leader, all while spearheading an agency that’s at the vanguard of Amazon marketing. As we navigate the evolving world of Amazon advertising together, you’ll glean insights into how BetterAMS is revamping its branding to stay ahead of the curve and how these changes could inspire your own brand's evolution.
Wishing you knew the secret sauce to converting browsers into buyers? Destiny lays it all out, discussing the significance of Amazon's brand metrics and how a deep dive into your audience can lead to laser-focused product targeting. We dissect the intricacies of listing optimization, the art of capturing customer awareness even before they hit Amazon's search bar, and the synergy of various ad types to enhance brand presence. The conversation is a masterclass in the transformative effects of leveraging insights from Amazon's Advertising Console, where Destiny imparts nuggets of wisdom on developing a full-funnel approach to skyrocket your brand's visibility.
But what about sustaining that coveted brand status? Destiny shares the playbook on driving organic rank and the impact of integrating platforms like TikTok to funnel traffic to your Amazon listings. She advocates for starting with small, strategic marketing investments and stresses the power of well-crafted creatives. For those yearning to connect and expand their knowledge, Destiny champions LinkedIn as the go-to hub for education and networking within the marketing realm, offering a warm invitation to engage with her and the broader community. Whether you're new to Amazon or looking to polish your brand to a high shine, this episode delivers actionable strategies that are not to be missed.

LINKS & RESOURCES:

Learn more about BetterAMS: https://www.btrmedia.com/

Follow Destaney on Social Media:

• LinkedIn: https://www.linkedin.com/in/destaney-wishon/
• Instagram: https://www.instagram.com/destaneyw/?hl=en
• Facebook: https://web.facebook.com/destaney.wishon/?_rdc=1&_rdr

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Chapters

1. Transitioning to Better Media (00:00:00)

2. Optimizing Amazon for Conversion and Awareness (00:11:40)

3. Strategies for Building Brands on Amazon (00:19:38)

4. Amazon Advertising (00:30:58)

5. Utilizing LinkedIn for Learning and Connection (00:42:53)