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049: Tactic Tuesdays: Pixeling Audiences
Manage episode 426909104 series 3550948
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Can leveraging the power of pixeling take your remarketing to the next level? Discover how Mike uses Switchy, a dynamic redirection tool, to not only track and redirect links but also pixel audiences across multiple platforms like Google, Facebook, and TikTok. We'll uncover how you can capture and remarket to audiences interacting with QR codes on packaging inserts and influencer links, transforming your marketing effectiveness and boosting conversion rates significantly.
Navigating the rapidly changing landscape of customer engagement is crucial, especially with recent iOS privacy updates. Learn how employing QR codes in product packaging can maximize pixeling opportunities, allowing for effective retargeting that sidesteps privacy concerns. By offering valuable, no-strings-attached incentives like free reports, brands can encourage more scans, leading to enhanced customer engagement. We'll also delve into using deep linking and Amazon attribution links to provide valuable information, helping customers fully utilize premium products and fostering brand loyalty.
Emphasizing the importance of building an audience outside of Amazon, we explore how pixeling can be a game-changer. Learn how to create lookalike audiences based on pixeled data and compare powerful tools like Switchy and PixelMe. Discover how PixelMe can optimize ad performance for Amazon sellers by connecting sales to specific keywords, aiding in the evaluation of Google Ads’ viability for various products. By understanding the critical role of owning customer information, you can ensure higher returns on ad spend and long-term success for your brand. Join us as we unpack strategies to re-engage customers through multiple channels, securing your brand's future growth.
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Chapters
1. 049: Tactic Tuesdays: Pixeling Audiences (00:00:00)
2. Maximizing Audience Reach With Pixeling (00:00:02)
3. Utilizing QR Codes for Customer Engagement (00:06:59)
4. Increasing Sales Through Pixeling and Retargeting (00:17:16)
5. Building Audiences Through Pixeling (00:27:12)
52 episodes
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