))
How to win in Consumer Packaged Goods...without Competing
Manage episode 291505303 series 2820831
Content provided by Brand Growth Heroes Mini MBA and Fiona Fitz | Brand Growth Heroes Mini MBA |. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brand Growth Heroes Mini MBA and Fiona Fitz | Brand Growth Heroes Mini MBA | or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Fiona talks to Alex Smith, the founder of innovative Strategy Consultancy Basic Arts.
A TedEx veteran, Alex has got some really interesting and different ideas around how a brand can create uncontested market space, how we should all avoid the current trend of 'Blanding', and how Brand Purpose has been hijacked.
I came across Alex's Ted talk when I was deepening my understanding of Blue Ocean strategy or how to compete in uncontested market spaces, and you can find it here.
Alex has a a great weekly newsletter and an email-based short-course that will stretch your strategic brain, which you can sign up for here
71 episodes
Share
