Marketing Role Play: How to use GOOGLE TRENDS for keyword research, product research and content ideas

Brand Hacking with Katt Wagner

This episode is listenable, but if you want to see the example social posts I created for some of the role plays, check out the YouTube video: https://youtu.be/DDXe2WxUqWg
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I made this Google Trends tutorial to help you:
-Explore practical use cases for SEO and keyword research
-Think creatively when it comes to content planning
-Improve your marketing strategy without paying for tools.
To do this, I'll take you through three marketing role plays to demonstrate how I brainstorm and problem-solve different situations for different businesses.
🟣 A local restaurant that just opened up and has a lean marketing budget.
🟣 An e-commerce shop doing product research for a paid ads strategy
🟣 A real estate agent who needs marketing ideas to get social and start networking in the new market they just moved to.
Timestamps:
0:00 Why a Google Trends marketing role play is valuable
2:52 Marketing Role Play 1: Using Google Trends as a Local Business (Restaurant Marketing Ideas)
10:24 Marketing Role Play 2: Selling niche products online with paid strategy (Google Ads and Product Research)
14:48 How to use Free Keyword Research Tools to validate Google Trends
(Ubersuggest Product Research)
20:35 Marketing Example 3: Real estate role play as a new agent in a new market looking to build referral network
LINKS & RESOURCES
Written Guide (Includes 10 Freelance Ideas + 10 more practical use cases for Google Trends) https://kattwagner.com/how-to-use-google-trends-research-content-examples
Book a 1-on-1, subscribe to my Newsletter, or join my Facebook Group: https://stan.store/brandhacking
Watch my Canva AI tutorial (10 tools!): https://youtu.be/S3zs1tRrPVc
Try Canva PRO Free for 30 days https://partner.canva.com/c/2992110/619765/10068
My favorite Keyword research tool lately:
https://lowfruits.io/?via=katt (Use it to plan content that you're VERY likely to rank for!)
My favorite Video/Podcast all-in-one editor: https://www.descript.com/?lmref=qB_g

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Connect with me:

Website: KattWagner.com
YouTube: https://www.youtube.com/@brandhacking

Facebook: https://www.facebook.com/KattWagnerNY

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Newsletter: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=6873666446027841537

Facebook Group: https://facebook.com/groups/brandhackinggroup

Service & Coaching (Don't see something? Ask! I have services that aren't listed for public booking to help gatekeep my time) https://stan.store/brandhacking

Chapters

1. Marketing Role Play: Google Trends for Content and Keyword Ideas (00:00:00)

2. Role Play One: Using Google Trends as a Local Business (00:02:52)

3. Marketing Role Play Example 2: Selling niche products online with paid strategy (Google Ads) (00:10:24)

4. Using Keyword Research Tools to validate Google Trends/Google Suggest (00:14:48)

5. Example 3: Real Estate Role Play: New Agent In a New Market Looking to Build Referral Network (00:20:35)