))
If you want a strong brand after the recession, invest in your brand during the recession
Archived series ("Inactive feed" status)
When?
This feed was archived on September 29, 2024 19:08 (
Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 352615362 series 3342132
Content provided by Peter Rodriguez and Peter Rodriguez MBA Chartered Marketer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Peter Rodriguez and Peter Rodriguez MBA Chartered Marketer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
If you want a strong brand after the recession you have to invest in your brand during the recession. Peter Rodriguez discusses the implications of cutting brand investment in recession times. Brands that cut investment can lose share of voice and share of mind. This can impact their priority in the consumer's consideration set. Recovering after the recession can be more costly for brands that stop investing during recessionary times.
…
continue reading
25 episodes
Share
