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Being Credible + Going Viral: with Charlotte Palermino of Dieux Skin
Manage episode 315934964 series 2993238
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This week I’m joined by the incredible Charlotte Palermino, co-founder of Dieux Skin. We discuss the importance of credibility and expertise when launching your brand, the power of founder-driven content, and how to balance social media content for your brand and for yourself. Charlotte’s brand Dieux is well on its way to becoming a one of the most coveted, buzzy, and viral beauty brands to launch in the past year - tune in to find out what she attributes this wild success to.
Timestamps
7:31 - Growing your personal following to fuel your brand's growth
13:35 - Viral Product
21:16 - Converting audience to customer
29:25 - Social media is the best focus group
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