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Episode 101: Is Affiliate Marketing To Blame For Issues At Parade (Underwear)?
Manage episode 376351443 series 3314992
Content provided by Chase Mitchell, Harley Jordan, and Sonia Elyss. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chase Mitchell, Harley Jordan, and Sonia Elyss or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Parade (underwear) was recently sold in a dramatic twist of events. As an ambassador and champion of how they have structured their affiliate partnerships, Harley takes us behind the scenes on one of her favorite brands to work with in the past few years. While the affiliate strategy Parade employed was lucrative and successful for many Creators, could it be part of the reason the brand was struggling with profitability?
Sonia and Harley dissect the positives and negatives surrounding the Parade affiliate strategy and discuss their thoughts on how brands can be more successful in their affiliate programs.
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