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Building the Amazon Prime of BBQ | Shawn Walchef, Cali BBQ Media
Manage episode 347080781 series 3317567
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Shawn P. Walchef is the founder of Cali BBQ Media, podcast host, business coach, and proud dad. Since opening Cali BBQ in 2008, he has grown his San Diego restaurant and media company into a global brand using digital tools and smartphone storytelling.
As a restaurateur who opened during the Great Recession, Shawn learned to use the power of the Internet to stay in business. During the Pandemic, Cali BBQ developed a scalable growth plan that is three times more profitable than the traditional full-service restaurant model.
Listen up to hear Shawn's secret sauce ... of marketing, that is. You think we're gonna make him give away his BBQ recipe?
Follow Shawn and Cali BBQ:
calibbq.media | Facebook | Instagram | LinkedIn | Twitter | YouTube
BRAND OUTLAW IS BROUGHT TO YOU BY SUPERKICK
For your brand to succeed, you need to proudly and clearly plant your flag. Superkick will work with you to develop your brand's positioning, messaging, and more. Visit superkickbranding.com.
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