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"If You Ain't First, You're Last" How to Succeed As a 2nd-Place Brand
Manage episode 365915213 series 3317567
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Ian Norris, Professor of Marketing and Psychology at Berea College in Kentucky, returns to talk about second-place brands. Sure, we all want our business to be the market leader, but what are some ways you can find success from the second or third-place spot? We cover examples such as Avis, Pepsi, and even Megadeth.
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