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How Positioning Impacts All Marketing Disciplines
Manage episode 379240922 series 3474630
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This week Mark and Lorraine discuss how positioning permeates every single marketing discipline. As a business strategy, positioning should touch every corner of your business, but many marketers give it lip service and execute without a position. Learn why and how the practice of positioning can supercharge your marketing from PR to research and from media planning to investor relations.
Spend 30-ish with Mark and Lorraine to learn more about advertising, marketing, and positioning.
Chapters
1. How Positioning Impacts All Marketing Disciplines (00:00:00)
2. Intro (00:00:03)
3. The Wienermobile is Back! (00:00:28)
4. 7 CMOs Say Their Children Impact Their Marketing Approach (00:01:23)
5. How Positioning Impacts Public Relations (00:05:27)
6. How Positioning Impacts Research (00:11:22)
7. How Positioning Impacts Media Planning (00:22:44)
8. How Positioning Impacts Investor Relations (00:27:50)
9. Outro (00:31:46)
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