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Marketing During a Recession
Manage episode 412647523 series 3474630
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Are we in a recession? That's not quite the right question to ask. The question for marketers is: are you ready for a recession? History shows us that market share is won -- and lost -- during a recession. Those who market during a recession, win. On this week's Brand Shorthand, Mark and Lorraine cover companies like Kellogg's (versus Post), Ford (versus GM/Chrysler), and others who won market share during a recession. The positioning duo discusses why advertising during a recession costs less and goes further.
Spend 30-ish with Mark and Lorraine as they discuss all things marketing, advertising ... and positioning!
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