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The Wizard of Ads
Manage episode 378019698 series 3474630
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Marketers - if you haven't read Roy William's 3-book series, The Wizard of Ads, you're missing a real treat. Mark and Lorraine dive into three of his chapters with topics on: 1) finding your diamond, 2) the perspective of your ads, and 3) whether audience targeting is the holy grail. Learn more about the simple approach Roy takes to creating great advertising.
Spend 30-ish with Mark and Lorraine to learn more about advertising, marketing, and positioning.
Chapters
1. Intro (00:00:00)
2. Finding Your Diamond (00:04:44)
3. Home Movies - The Perspective of Your Ads (00:13:38)
4. To Target or Not to Target - That is the Question (00:18:45)
5. The Ultimate Opt-Out Button? (00:27:36)
6. Outro (00:31:51)
47 episodes
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