))
Ways to Differentiate a Brand: Leadership
Manage episode 367059673 series 3474630
Content provided by Mark Vandegrift and Lorraine Kessler, Mark Vandegrift, and Lorraine Kessler. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mark Vandegrift and Lorraine Kessler, Mark Vandegrift, and Lorraine Kessler or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
This week, Mark and Lorraine discuss a position of Leadership and what it means to a brand and its messaging. Discover the multiple layers of not only claiming leadership, but how to act as the leader and communicate to your audience. It's not braggadocio to claim leadership if it's executed the right way.
Spend 30-ish with Mark and Lorraine to learn more about advertising, marketing, and positioning.
47 episodes
Share
