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Ways to Differentiate: The Market Specialist
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The Ways to Differentiate series continues with a focus on the Market Specialist position. Mark and Lorraine share how one of the best startup strategies is to enter the market as a specialist to position against the established generalist/leader. Also, take the specialist quiz with Lorraine and see how you score against her answers. [This is the third episode in the Ways to Differentiate series - see previous episodes for the positions of Owning an Attribute and the Leader.]
Spend 30-ish with Mark and Lorraine to learn more about advertising, marketing, and positioning.
Chapters
1. Intro (00:00:00)
2. Ways to Differentiate: The Market Specialist (00:01:24)
3. The Dictionary Definition of the Market Specialist (00:07:23)
4. Examples of Specialist Retailers (00:17:06)
5. Conclusion (00:24:52)
6. Outro (00:27:16)
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