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Mary Kathryn Johnson: What NOT to do to Create Your Next-Figure Brand Voice
Manage episode 403873134 series 3467403
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In this episode, Hersh Rephun talks with Mary Katheryn Johnson about her personal journey in business, her transition to agency work, and how she navigated her business during the COVID-19 pandemic. They discuss the concept of next figure brand, the shift towards genuine video content, and how to infuse a founder's personality into marketing a SaaS product.
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Mary Kathryn (MK) Johnson is a Fractional CMO for SaaS startups, and help them launch, while acquiring a rev share and equity. Additionally, she helps freelancers and no-code builders create their own mini-SaaS products and companies through a monthly membership called ACE (Automated Conversational Entrepreneur).
MK's motto - "If not now, When?" - encapsulates the success philosophy for her business and those for whom she consults. On this episode of BRAND VOICE RUNWAY, MK and I explore her freedom mindset, "feeling like I'm 20 again with no responsibilities, and all the wisdom of life." It's armed her with a unique perspective as a "Success Optometrist" of sorts, with the goal of helping others be "20 again" in their business. "I want to help 4 SaaS companies a year as Fractional CMO, and 1,000 students a year as a mentor," she says.
MK's greatest success? In her view, it has been achieved through designing and creating a category, rather than a brand. And now she helps businesses create their own categories using conversational design, marketing, strategy and A.I.
Find MKJ:
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(0:00) Introduction and Mary Katheryn Johnson's personal journey in business (6:44) Discussion on the concept of next figure brand and transition to agency work (13:21) Trajectory of Mary's business amidst COVID-19 pandemic and her international experiences (18:43) Mary's identity as a projector in Human Design and its impact on her life (20:51) Challenges and perspectives on innovation in the industry (24:15) Shift towards genuine, unscripted video content and the importance of authenticity (26:19) Innovating a standard SaaS product by infusing the founder's personality and mission into the marketing (27:39) Episode wrap-up and call to action for listeners26 episodes
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