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3 Reasons Why You Don’t Need A Website
Manage episode 426393896 series 3583436
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In this episode, we discussed why it's important not to jump into creating a website.
So many small business owners & Solopreneurs just want to "get it done" and this becomes a destructive pattern that leaves us stuck in 'Start Up' mode.
Primary Topic: Importance of Clarity and Focus in Website Development
- The significance of clarity in purpose, content mapping, and marketing strategy for an appealing and traffic-driven website
- Importance of naming and creating online content to build a background of images and work
- Clarifying ownership rights regarding creative work like logos, photographs, and content with hired professionals
- Importance of clear rights and ownership in contracts when working with clients
- Significance of purpose and brand connection in business, highlighting examples such as Pepsi, Coca Cola, and Apple
- Critique of a website's design and content to improve clarity and engagement
- Emphasis on a clear call to action on a website to engage visitors
Primary Topic: Driving Traffic and Engagement through Website Content
- Importance of updating and educating through a website to attract more audience engagement and drive intentional traffic
- Emphasizing blogging as a way to drive traffic and offer free downloads to attract visitors
- Importance of proper indexing and organization of website content for search engine optimization (SEO)
- Planning website content and promotions in advance to drive traffic, promote offers, and serve as a brand ambassador
- How promotions and offers should be strategically linked to seasonal events, and the importance of updating website content accordingly
- Using clear messaging and mapping content for an engaging user experience
- Solutions to the issue of pop-up ads on a website, suggesting an exit pop-up and banners as an alternative
Primary Topic: SEO and Online Visibility
- Planning use of keywords for websites and their importance in categorizing web pages and improving search engine rankings
- The use of schema to help Google identify the type and content of web pages for easier categorization
- The significance of naming and describing images with company and individual names for recognition and copyright protection
- Ensuring clear communication and specific project needs with collaborators
Primary Topic: Personal Experiences and Insights
- Personal experiences of struggles with website development and finding brand voice and structure
- Speaker's personal experiences highlighting the need for clear strategies and content planning
- Speaker's experience with file organization and naming, emphasizing the significance of linking content to her business for easy searchability and maintaining her distinct online presence
The topics and sub-topics provide a comprehensive overview of the podcast episode, addressing the importance of clarity, content mapping, marketing strategy, traffic generation, SEO, and personal experiences in website development.
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