))
Liberty Mutual vs. Pepsi: Marketing In-House or Agency
Manage episode 399663883 series 2889293
Content provided by Brand2Brand.co. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brand2Brand.co or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode, we explore how Pepsi and Liberty Mutual found marketing success despite their different approaches to advertising. Pepsi has consistently relied on its in-house expertise while collaborating with many agency partners. Conversely, Liberty Mutual strengthened its internal team to develop an in-house agency that takes on other clients. Both are growing due to finding the right strategic mix and proving there’s no “one size fits all” approach.
For the episode research and reference materials, visit stirlingbrandworks.com/insights.
61 episodes
Share
