How to Leverage Pop-Ups for Your Brand with Melissa Gonzalez
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On the Brandboom podcast Amy Zhou discovers trends and shares tips and stories from the savviest retail brands. Our guest today is Melissa Gonzalez. Melissa is a retail futurist and expert consultant in pop-up shops, who has been awarded design:retail 40 under 40 for her work transforming retail environments. She brings some deep knowledge on how pop-ups can benefit your brand, which brands should try them, and why pop-ups have become more popular. You can also find the podcast on SoundCloud (https://soundcloud.com/brandboom/sets/season-1), iTunes, Tunein, Stitcher, and the Google Play store. For show notes, transcripts and more visit: https://www.brandboom.com/article/brandboom-success-podcast
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