Episode 12 - Amazon Black Hat Tactics

Branded by Amazing

In the news, the Wall Street Journal published an article highlighting the lengths that some Amazon sellers will go to track down customers who leave bad reviews. While against Amazon’s TOS, it doesn’t stop the mostly overseas sellers from doing this in order to amass thousands of nearly perfect 5-star reviews by offering refunds, gift cards, and even cash to remove or revise negative reviews.
In today’s episode, Matt and Mike discuss some of the most common black hat tactics that sellers are using to game the system on Amazon and why you should steer clear of using these tactics. There are two types of black hat tactics sellers use those that help their own products and those that sabotage their competitors. Matt and Mike do not condone using any of these black hat tactics because it can put your business at risk, but they think you should be aware of them for your own protection.

Branded by Amazing discusses everything Amazon and focuses on how to start your own ecommerce business and brand. Hosts Matt Clark and Mike McClary are successful entrepreneurs running million dollar businesses both on Amazon and off. They currently are also the CEO and CPO of Amazing.com respectively.

Amazing.com helps people build successful businesses and achieve the financial freedom to do what they want, when they want, wherever in the world they want. All Amazing.com instructors are experts in their fields, and they reveal the principles, strategies, and technologies they’ve discovered that produce real, measurable results.
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