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EP35: Why Personal Branding is the Secret to Building a Company Brand
Manage episode 418340475 series 3568249
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This week I am on my own talking about all things personal branding, specifically why you as an employer need to encourage your team to build their personal brands.
In this episode, I delve into how personal branding can work hand-in-hand to accelerate your company's brand, optimising your marketing strategy, and the secret to batch-creating content.
There's also a little Q&A session at the end as well where I answer some of the most frequently asked questions I receive daily!
If you enjoyed this episode, please give us a follow and share it with someone who might also find it useful and subscribe over on YouTube where you can watch full video versions of the podcast and check out more of my content.
Timestamps
(00:00) - In this episode...
(03:50) - Why should your employees build their personal brands?
(16:22) - How can personal and company branding work together?
(34:51) - The company that has perfected personal branding
(39:17) - How to build your team's personal brand and optimise your entire marketing strategy.
(42:39) - How I create a week's worth of content in a single hour.
(44:50) - Do your ideas need to be unique to build a personal brand?
(46:25) - What is the best social media platform?
(47:27) - What should you post on LinkedIn?
(48:28) - What is my favourite platform?
(49:34) - How to convince your CEO to build their personal brand?
(50:45) - A step-by-step process on how to get your first speaking gig.
(56:30) - How to deal with troll/hateful comments online.
(57:52) - How long does it take to build a strong personal brand?
61 episodes
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