Ep 02 - Identifying Your Fight: Discovering Purpose, Values, and Personal Assignments

Branding Beyond Business

In this episode of Branding Beyond Business with John Mediana, I’m talking about Finding The Fight. We delve deep into the importance of personal purpose and uncovering the fight that truly gives our lives meaning.

This episode challenges us to question the monotony of life where we often find ourselves working hard just to pay bills, retire, and eventually pass away. Without shaming anyone for their choices, John prompts us to ponder whether life is meant to be solely about financial obligations or if there is something greater that fuels our spirits.

We explore how identifying our purpose is intricately tied to what we sell and our assignments in life. Through thought-provoking examples, including providing clean water for communities in need, we learn that finding the fight is about discovering what angers or motivates us, and what truly matters to us - be it family, freedom, humanity, or something else entirely.

As John shares personal anecdotes and experiences, we begin to understand the complexities of the journey toward finding our purpose. The episode also highlights the challenges and battles John is currently facing, including homeschooling and making decisions about their children's education. We can empathize and find solace in knowing that everyone has their own unique fight in life, whether self-discovered or stumbled upon.
John also emphasizes the power of the creative process in business and defends the value it brings to our lives. From documenting our journey, sharing stories, to building a solid business as an influencer, each step is vital in carving our path to success.

We invite you to listen to this insightful episode of Branding Beyond Business, as we believe it will spark a new sense of purpose within you and inspire you to find your own fight. Remember, the journey is both about self-discovery and leaving a lasting legacy for those who come after us.
If you haven't already, don't forget to subscribe to our podcast to receive future episodes directly to your inbox. Together, we can navigate the maze of life and uncover the remarkable purpose that lies within.

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