Ep 05 - From Freelancer to CEO: How I Built a Thriving Agency from ZERO

Branding Beyond Business

We are excited to bring you the latest episode of the Branding Beyond Business with John Mediana, titled "From Freelancer to CEO: How I Built a Thriving Agency from ZERO."
In this episode, John shares the incredible journey of how he built his agency, Executive Brand Growth, and the challenges he faced along the way.

Here's a quick summary of what you can expect:

- John's personal experience: John shares a heartwarming story about being able to cut his child's umbilical cord during their birth and the gratitude he felt for that moment. He then discusses the monumental shift that occurred when he returned from his paternity leave and had to adapt to the new reality of remote work during the pandemic.

- The birth of Executive Brand Growth: Discover how John made the bold decision to quit his job and pursue entrepreneurship to create a better work-life balance for his family. He explains the beginnings of his agency, including securing investments and starting with a website project for a friend's real estate company.

- Understanding your audience: John breaks down the concept of audience categorization into cold, warm, and hot categories, using the example of a coffee shop. He explores the power of the "tribe mentality" and how people connect to certain brands on a deeper level.

- Learning from mistakes: John shares the mistakes he made early on and the lessons he learned from them. He also discusses the importance of healthy growth versus hyper growth and the challenges of balancing creativity and workload in an agency setting.

- Overcoming obstacles: John opens up about the financial difficulties he faced and the importance of trusting oneself and the team. He emphasizes the significance of learning from faults and pushing through obstacles to achieve success.

- The journey continues: As John reflects on his journey so far, he recognizes that there is still room for improvement and growth. He remains motivated by his role as a father and husband, and his determination to provide the best for his family.

This episode is both inspiring and relatable for anyone interested in building their own agency or business. John's personal anecdotes and valuable insights make it a must-listen for aspiring entrepreneurs and seasoned professionals alike.

You can listen to the full episode, "From Freelancer to CEO: How I Built a Thriving Agency from ZERO" on every podcast platform.

Thank you for your continued support of the Branding Beyond Business Channel. Stay tuned for more engaging and thought-provoking episodes in the future.

Related Topics:
Discover the inspiring journey of entrepreneurship, personal branding, and overcoming challenges.

Hot, Warm, Cold: Understand your audience categories and how to engage with them effectively. Plus, learn about the power of personal branding in today's society.

From Birth to Business: Hear the incredible story of how becoming a parent and experiencing the pandemic led to the launch of Executive Brand Growth.

Lessons in Leadership: Gain valuable insights on scaling creativity, balancing work and personal life, and building a successful agency.

How I scaled my agency with Virtual Assistants.

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