10. Brian Hurst: Finding Market Differentiation with UGC

Brands Over Brews

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Brian Hurst's career is a testament to his unwavering commitment to customer-centric roles. Beginning as a College Program Intern at Disney World, he learned the art of creating unforgettable experiences. His recent focus on marketing within the tech industry has showcased his innovative approach, ensuring that customer expectations are not only met but exceeded as much as possible. Brian's leadership extends to his role on the board of the American Marketing Association (AMA) Boston chapter, where he contributes to shaping marketing trends and fostering professional growth in the field.

With a foundation rooted in delivering exceptional customer experiences, Brian's career journey highlights his passion for understanding and meeting customer needs. From creating magic at Disney World to shaping impactful marketing strategies for tech companies, he consistently strives for excellence. Brian's dual role as a marketing leader and board member of AMA Boston underscores his dedication to staying ahead of industry trends and fostering growth within the marketing community.
On today's episode, we cover:

• Brian's favorite brew (1:53)
• How to build a brand journey through consumer marketing (3:01)
• Creating the perfect game plan for market differentiation (4:47)
• Where live content is heading in 2024 (10:13)
• Final thoughts and takeaways (17:13)

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