15. Barry LaBov: The Secret Formula to Brand Differentiation

Brands Over Brews

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Barry LaBov, is a two-time Ernst & Young Entrepreneur of the Year, a nationally recognized, respected author, podcast guest, and brand strategist. He is the Founder and CEO of LABOV Marketing, Communications, and Training—a full-service agency that specializes in helping clients discover and celebrate their brand differentiation. LABOV’s clients include national and international brands and he has an upcoming book entitled, “The Power of Differentiation, Win Hearts, Minds and Market Share.”

On today's episode, we cover:

• Barry's favorite brew (1:07)
• How brands are standing up for themselves (3:26)
• The secret for discovering, not creating, your brand (8:42)
• Why so many startups are appearance-focused (18:18)
• Robert's hot take on the advertising industry (24:07)
• Final thoughts and takeaways (26:17)

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Chapters

1. 15. Barry LaBov: The Secret Formula to Brand Differentiation (00:00:00)

2. Barry's favorite brew (00:01:07)

3. How brands are standing up for themselves (00:03:26)

4. The secret for discovering, not creating, your brand (00:08:42)

5. Why so many startups are appearance-focused (00:18:18)

6. Robert's hot take on the advertising industry (00:24:07)

7. Final thoughts and takeaways (00:26:17)