It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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How marketers can measure their effectiveness with Jamie Turner
Manage episode 191801632 series 1338637
Content provided by BrandTalks. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by BrandTalks or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Jamie Turner is an internationally recognized author, speaker and network TV news contributor who has helped The Coca-Cola Company, AT&T, CNN and other global brands tackle complex marketing problems. He is the CEO of SIXTY, a marketing consultancy and advisory firm. He is also the CEO of 60SecondMarketer.com a business blog that is read by hundreds of thousands of people around the globe. He is the co-author of Go Mobile, which was the #1 best-selling mobile marketing book on Amazon when it was first released, and How to Make Money with Social Media, which is now in its second edition. Jamie has been profiled in the world’s best-selling marketing textbook and is an internationally recognized keynote speaker at trade shows, events and corporations around the globe.
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Manage episode 191801632 series 1338637
Content provided by BrandTalks. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by BrandTalks or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Jamie Turner is an internationally recognized author, speaker and network TV news contributor who has helped The Coca-Cola Company, AT&T, CNN and other global brands tackle complex marketing problems. He is the CEO of SIXTY, a marketing consultancy and advisory firm. He is also the CEO of 60SecondMarketer.com a business blog that is read by hundreds of thousands of people around the globe. He is the co-author of Go Mobile, which was the #1 best-selling mobile marketing book on Amazon when it was first released, and How to Make Money with Social Media, which is now in its second edition. Jamie has been profiled in the world’s best-selling marketing textbook and is an internationally recognized keynote speaker at trade shows, events and corporations around the globe.
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It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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continue reading
The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
…
continue reading
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Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
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Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
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