))
#02 How to Build Superfans and Break Through as a DJ and Artist with Gernot Müller
Fetch error
Hmmm there seems to be a problem fetching this series right now.
Last successful fetch was on May 04, 2024 19:08 (
What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.
Manage episode 365512607 series 3477130
Content provided by Rezonand. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Rezonand or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
TODAY'S GUEST
My guest today is Gernot Müller, who brings a full decade of experience to the table at Voltage Circus. In fact, the company is his creation, stemming from the experience he received working for Armada Music and wanting to create his own music marketing agency with a brand new direction.
At the beginning of his career, Gernot was a DJ, so he understands the struggles and needs of up-and-coming artists better than anyone. This allows him to combine his own experience and knowledge with his company’s marketing strategies. He spent 6 years working for DanceTelevision (formerly known as DanceTrippin TV), of which he is now a shareholder. And finally, he made his way to Armada Music where he was responsible for online marketing.
During these 10 years working in the music industry, he learned everything he could about marketing for musical talent as well as consulting with international DJs. This passion and drive led him to launch Voltage Circus in 2019.
EPISODE SUMMARY
At the beginning of the episode, Gernot shares his story of how he started Voltage Circus, a music marketing and management agency.
We then dive into discussing the concept of the fan conversion funnel AKA how to turn followers into superfans. Gernot also shares the secret of making it as an artist with only 1000 true fans and why you don’t need a huge number of followers to do so.
Later on, we talk about what makes people follow you in the age of social media. Is it about your music? Your personality? Or something else?
Closer to the end, Gernot shares some tangible data about how much time you actually need to invest in your music project in order to break through and make a transition from your 9-5 job to becoming a professional DJ and artist.
And so much more...
CONNECT WITH GERNOT
Check Out Voltage Circus: www.voltagecircus.com
Check Out Voltage Circus on Instagram: https://www.instagram.com/voltagecircus_academy/
Connect with Gernot on Instagram: https://www.instagram.com/gernot_mllr/
Check out one of Gernot’s DJ gigs from back then: https://www.youtube.com/watch?v=xy67v-MATdU
Learn how to build a fanbase of superfans here: https://www.youtube.com/watch?v=VwMTPwCZSsw
STAY IN TOUCH
Connect with the host, DJ Rezonand: http://rezonand.com/
Get regular updates about new episodes: https://rezonand.com/podcastnews
Listen to Rezonand Radio: http://rezonand.com/radio
6 episodes
Share
