Finance Fridays: Rent Your Online Business: A Discussion with Luke Van Der Veer

Breakfast Leadership Show

Luke is the Founder of Website Rental Coaching (WRC), a digital agency that trains people in the rank and rent online business model. The goal is to give them greater control over their work/life balance and create wealth.
WRC’s program has financially empowered clients across various professions by educating them on SEO, lead generation, and client sourcing. While several have earned passive incomes to match and replace their 9-5 salaries, many earn thousands each month as a side hustle.
Over the past decade, Luke has built 100+ rank and rent websites that organically generate tens of thousands of high-quality business leads every month across 73 niches and 48 states in the US. Businesses that rent these sites have been able to automate customer acquisition and eliminate advertising costs while increasing their rate of growth and expansion.
Luke has also been able to branch out to acquire local businesses, to which he applies his lead generation expertise to scale them for a big exit later. In 2023, he notably purchased Mr. Ding-A-Ling for $1.7M, raising the ice cream company’s valuation to $2.2M in just a few months.
Luke’s journey as a digital landlord started with his own search for financial autonomy as an unfulfilled 9-5er in the corporate world. He set about using his digital know-how and, in just six months, built an SEO-powered portfolio that generated high revenues.
On the podcast, Luke would love to talk about:
- How is the education system designed to keep people working instead of creating wealth?
- How website rental works and why it is worthwhile to build a solid passive income.
- Key methods and strategies to optimize the rank and rent model to generate leads for any business.

Quick recap Summary Discussing SEO, AI, and Business Experiences Michael and Luke had a productive discussion about their recent schedule changes and upcoming topics for discussion. Michael, a specialist in SEO and AI, expressed his interest in learning more about Luke's business, particularly its website rental side. Luke was invited to share his experiences and thoughts on SEO and AI, and Michael emphasized the importance of referencing relevant information during the conversation. They agreed to proceed with a planned discussion about the current state of SEO and AI. Burnout, Corporate Jobs, and Alternatives Luke and Michael discussed their experiences with burnout in corporate jobs and their decisions to quit and pursue passive income. They also talked about their observations of the issues inherent in traditional corporate environments, such as lack of control, inflexibility, and focusing on short-term gains at the expense of long-term sustainability. They agreed that individuals should prioritize their well-being and consider alternative working methods for more autonomy and flexibility. Michael and Luke's Journeys in SEO and Website Design Michael and Luke discussed their journeys into SEO and website design. Michael shared his view on the ongoing relevance of websites and SEO, emphasizing their importance for businesses to be found. Luke shared that his motivation for starting his own business was to create a flexible income and have more control over his time. After trying various models, he landed on SEO and built an agency. However, he found that owning the sites was limiting, so he switched to renting digital spaces online, giving him more control and independence. Frustration With Unrealistic Client Demands Michael used the analogy of going to a restaurant to describe a situation where clients have unrealistic demands, causing unnecessary stress for the service providers. He expressed frustration with those who order complex modifications, likening it to his harrowing experiences with his family's breakfast orders. He emphasized the importance of simplicity to avoid confusion and ensure satisfaction. Search Engine Rankings and Website Reliability Michael emphasized the importance of having a website that ranks high on search engines like Google, noting that a well-designed website is only helpful with good rankings. He highlighted the need for regular updates and the use of platforms that keep websites up-to-date. Luke concurred that people rarely look beyond the first few search engine results. Michael also shared his experience with various browsers and how some websites can become unavailable due to changes, underscoring the need for a reliable platform to avoid such issues. Outsourcing Tasks for Business Growth Michael and Luke discussed the benefits of outsourcing specific business tasks to focus on growing the business. Michael emphasized that outsourcing tasks, such as dry cleaning, allowed more time and resources to be directed toward revenue-generating activities. Luke agreed, stating his focus is on assisting business owners who are proactive in their approach to growth and seek to outsource tasks that are not their strengths. Both underscored the importance of investing in development and focusing on passive, low-maintenance tasks to maximize results. Maximizing Efficiency and Profitability Through Niches Luke and Michael discussed the importance of focusing on specific areas within their business to maximize efficiency and profitability. They agreed that choosing the right niches can lead to significant returns without wasting time, allowing companies to concentrate on their core functions. Luke shared his experience with a successful initiative he worked on, indicating that such opportunities are becoming more saturated. However, he believed that the potential rewards justify the investment when considering the revenue generation potential. Potential Partnership and Maximizing Efficiency Luke and Michael discussed a potential partnership with mutual benefits. Luke proposed providing capital for the venture in exchange for a significant share of its profits, which Michael found tempting due to the potential for passive income and exploring a new niche. They both appreciated the importance of time and the value of learning from others to maximize efficiency and profits.