It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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continue reading
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Ad Age's 2024 A-LIST | Special Episode (Breaking with Brian Bonilla)
Manage episode 406272492 series 3322458
Content provided by Breaking and Entering Media and Entering Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Breaking and Entering Media and Entering Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Breaking Down Ad Age's A-List 2024
This episode features a discussion between Brian Bonilla (Senior Agency Reporter at Ad Age) and Geno Schellenberger (Comms lead at Havas Chicago), breaking down Ad Age's prestigious A-list of top advertising agencies for 2023. They provide insights into the selection process, emphasizing the list's significance in the industry, including categories like the top 10 agencies, standouts, and the best in specific areas such as agency culture.
They highlight notable agencies such as Mischief and Highdive and discuss the impact of receiving this accolade. They dive into the implications for aspiring advertisers, suggesting leveraging this list to learn about and enter the industry.
00:00 Special Episode Alert: The A-List Reveal
02:10 Unveiling the A-List: The Top Agencies of the Year
08:07 Deep Dive into the Top 10 Agencies of 2023
19:13 Exploring the Top 5 Agencies and Their Impact
24:22 Exploring the Success of Goodby and Mischief25:15 The Rise of Mischief: A Deep Dive
26:16 The Story of Greg Han and the Impact of NFA
28:47 Unveiling the Strategy Behind Mischief's Success
32:39 Spotlight on Independent Agency of the Year
36:11 Exploring In-House Agency Excellence with Yeti
43:18 Agency Executive of the Year: A Story of Resilience
48:23 Wrapping Up: The Power of Brand and Agency Recognition
304 episodes
Share
Manage episode 406272492 series 3322458
Content provided by Breaking and Entering Media and Entering Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Breaking and Entering Media and Entering Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Breaking Down Ad Age's A-List 2024
This episode features a discussion between Brian Bonilla (Senior Agency Reporter at Ad Age) and Geno Schellenberger (Comms lead at Havas Chicago), breaking down Ad Age's prestigious A-list of top advertising agencies for 2023. They provide insights into the selection process, emphasizing the list's significance in the industry, including categories like the top 10 agencies, standouts, and the best in specific areas such as agency culture.
They highlight notable agencies such as Mischief and Highdive and discuss the impact of receiving this accolade. They dive into the implications for aspiring advertisers, suggesting leveraging this list to learn about and enter the industry.
00:00 Special Episode Alert: The A-List Reveal
02:10 Unveiling the A-List: The Top Agencies of the Year
08:07 Deep Dive into the Top 10 Agencies of 2023
19:13 Exploring the Top 5 Agencies and Their Impact
24:22 Exploring the Success of Goodby and Mischief25:15 The Rise of Mischief: A Deep Dive
26:16 The Story of Greg Han and the Impact of NFA
28:47 Unveiling the Strategy Behind Mischief's Success
32:39 Spotlight on Independent Agency of the Year
36:11 Exploring In-House Agency Excellence with Yeti
43:18 Agency Executive of the Year: A Story of Resilience
48:23 Wrapping Up: The Power of Brand and Agency Recognition
304 episodes
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Similar to Breaking and Entering Advertising Podcast
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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