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Brand-Side: Lauren King, Director of Brand Marketing of Wolverine Boots & Apparel
Manage episode 411936400 series 3322458
Lauren King, Director of Brand Marketing at Wolverine Boots & Apparel, conducts a hall of fame episode this week on Breaking and Entering Brand-Side.
She takes us through her inspiring journey from internships at the Detroit Zoo and WNBA, navigating through a PR agency, to her pivotal role in transforming a startup into a national phenomenon.
You will hear how facing the 2008 Recession, a chance Craigslist find, and a strategic move to Wolverine Worldwide shaped her career.
Lauren’s story is a masterclass in seizing opportunities, the power of perseverance, and the continuous pursuit of growth.
300 episodes
Manage episode 411936400 series 3322458
Lauren King, Director of Brand Marketing at Wolverine Boots & Apparel, conducts a hall of fame episode this week on Breaking and Entering Brand-Side.
She takes us through her inspiring journey from internships at the Detroit Zoo and WNBA, navigating through a PR agency, to her pivotal role in transforming a startup into a national phenomenon.
You will hear how facing the 2008 Recession, a chance Craigslist find, and a strategic move to Wolverine Worldwide shaped her career.
Lauren’s story is a masterclass in seizing opportunities, the power of perseverance, and the continuous pursuit of growth.
300 episodes
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