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Brand-Side: Mikayla Hopkins, Head of Brand at Tracksuit

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Manage episode 430423460 series 3322458
Content provided by Breaking and Entering Media and Entering Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Breaking and Entering Media and Entering Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

This week, Cooper Colvig dives deep into the importance of brand, the world of B2B, and marketing effectiveness.

Our guest is Mikayla Hopkins, Head of Brand at Tracksuit, a company revolutionizing brand tracking and reshaping consumer centricity.

They chat about her journey in marketing, how she landed in B2B SaaS, and the key effectiveness principles that are changing the game.

This episode is perfect for anyone curious about B2B marketing, or anyone who wants to unlock the "cheat codes" for marketing effectiveness.

  continue reading

311 episodes

Artwork
iconShare
 
Manage episode 430423460 series 3322458
Content provided by Breaking and Entering Media and Entering Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Breaking and Entering Media and Entering Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

This week, Cooper Colvig dives deep into the importance of brand, the world of B2B, and marketing effectiveness.

Our guest is Mikayla Hopkins, Head of Brand at Tracksuit, a company revolutionizing brand tracking and reshaping consumer centricity.

They chat about her journey in marketing, how she landed in B2B SaaS, and the key effectiveness principles that are changing the game.

This episode is perfect for anyone curious about B2B marketing, or anyone who wants to unlock the "cheat codes" for marketing effectiveness.

  continue reading

311 episodes

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