Brand-Side: Valentina Lara, Marketing Manager at AMPERSAND STUDIOS

Breaking and Entering Advertising Podcast

Valentina is the benchmark for positive energy and how that helps you break into the career you love.

Valentina leads the marketing efforts at Ampersand Studios, an innovative, creative co-working and content studio in Miami's arts and entertainment district. Ampersand caters to creative professionals, offering flexible workspaces, private offices, an in-house production studio, and various equipment for creative projects.

As the first in-house marketing hire during a critical expansion phase, Valentina plays a key role in defining and communicating the Ampersand brand. Her responsibilities have been crucial as the company entered new markets, including a recent launch in Nashville.

It's her job to ensure that Ampersand's legacy in Miami is preserved while adapting to the needs and cultures of new communities.

Valentina's marketing strategy is creative and community-focused, with a strong passion for content marketing and community programming.