The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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#169: Ken Bates, Copywriter at DDB
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Manage episode 364209510 series 3322458
Content provided by Breaking and Entering Media and Entering Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Breaking and Entering Media and Entering Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Ken Bates is a Copywriter at DDB Chicago. He's worked on brands like Miller Lite, Coors Light, Skittles and others. He wants to make ideas that are "stupid good" and make you feel something. We both share a passion for helping students break in and thrive in advertising. He's a walking librarian of the best ads, the best advertising professionals and advice for aspiring advertisers. Seriously, check out the link in the bio for just about every ad you need to read; he's pulled together resources from other outstanding professionals. He broke into advertising about two years ago and tells his story, what he would do differently and what he does not regret. Ken is officially in his groove - he came up with the "Beer Drops," an award-winning activation for Miller Lite, which we discuss in this episode. --- Send in a voice message: https://podcasters.spotify.com/pod/show/breakenter/message
…
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280 episodes
MP3•Episode home
Manage episode 364209510 series 3322458
Content provided by Breaking and Entering Media and Entering Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Breaking and Entering Media and Entering Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Ken Bates is a Copywriter at DDB Chicago. He's worked on brands like Miller Lite, Coors Light, Skittles and others. He wants to make ideas that are "stupid good" and make you feel something. We both share a passion for helping students break in and thrive in advertising. He's a walking librarian of the best ads, the best advertising professionals and advice for aspiring advertisers. Seriously, check out the link in the bio for just about every ad you need to read; he's pulled together resources from other outstanding professionals. He broke into advertising about two years ago and tells his story, what he would do differently and what he does not regret. Ken is officially in his groove - he came up with the "Beer Drops," an award-winning activation for Miller Lite, which we discuss in this episode. --- Send in a voice message: https://podcasters.spotify.com/pod/show/breakenter/message
…
continue reading
280 episodes
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