It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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#198: Daniel Lobatón Morey, Chief Creative Officer @ Rethink NY
Manage episode 393085925 series 3322458
Content provided by Breaking and Entering Media and Entering Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Breaking and Entering Media and Entering Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Daniel Lobatón is the creative mastermind and Chief Creative Officer at Rethink NY. Daniel's trailblazing journey from streets of Lima, Peru, to the bustling avenues of New York City is nothing short of inspiring. We discuss how he transformed the advertising landscape with the iconic “It’s a Tide Ad” campaign during the Super Bowl, cleverly turning every commercial into a showcase for Tide's effectiveness. Listen in as Daniel shares his unique approach to creativity and messaging, a skill every advertising professional, from interns to executives, should practice. His story is a testament to the power of cultural diversity and relentless dedication to shaping the world of advertising. Links: Connect with Daniel here: https://www.linkedin.com/in/dlobaton/ Connect with Geno here: https://www.linkedin.com/in/genogeno/
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Manage episode 393085925 series 3322458
Content provided by Breaking and Entering Media and Entering Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Breaking and Entering Media and Entering Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Daniel Lobatón is the creative mastermind and Chief Creative Officer at Rethink NY. Daniel's trailblazing journey from streets of Lima, Peru, to the bustling avenues of New York City is nothing short of inspiring. We discuss how he transformed the advertising landscape with the iconic “It’s a Tide Ad” campaign during the Super Bowl, cleverly turning every commercial into a showcase for Tide's effectiveness. Listen in as Daniel shares his unique approach to creativity and messaging, a skill every advertising professional, from interns to executives, should practice. His story is a testament to the power of cultural diversity and relentless dedication to shaping the world of advertising. Links: Connect with Daniel here: https://www.linkedin.com/in/dlobaton/ Connect with Geno here: https://www.linkedin.com/in/genogeno/
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Similar to Breaking and Entering Advertising Podcast
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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…
continue reading
Wharton faculty and industry leaders discuss their latest research, books, and relevant business topics. Hosted on Acast. See acast.com/privacy for more information.
…
continue reading
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