It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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#202: Ian Mackenzie, Chief Creative Officer at Performance Art
Manage episode 397083211 series 3322458
Content provided by Breaking and Entering Media and Entering Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Breaking and Entering Media and Entering Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Ian Mackenzie is an award-winning Chief Creative Officer at Performance Art, working in Toronto. We talk about his work, including the Cannes Lions-winning "The Greatest Guide" for Grupo Bimbo, which has set new benchmarks in the industry. Ian shares his insights on building long-lasting creative platforms, his approach to integrating creativity into technological ecosystems, and the art of crafting campaigns that resonate globally. Links: Connect with him here: https://www.linkedin.com/in/iandavidmackenzie/ Connect with us here: https://www.linkedin.com/company/breaking-entering-podcast
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Manage episode 397083211 series 3322458
Content provided by Breaking and Entering Media and Entering Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Breaking and Entering Media and Entering Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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Similar to Breaking and Entering Advertising Podcast
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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…
continue reading
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…
continue reading
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