It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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#215: Co-Founders of Schaaf, Kendra Schaaf & Megan Farquhar
Manage episode 421921397 series 3322458
Content provided by Breaking and Entering Media and Entering Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Breaking and Entering Media and Entering Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Join us on the Breaking and Entering Advertising Podcast as we welcome Meg Farquhar and Kendra Schaaf from Schaaf. In this episode, they discuss their career journeys, starting and running Schaaf, and advice for aspiring advertisers. Learn about their experiences at top agencies like TBWA\Chiat\Day and Ogilvy, how they built Schaaf, and their thoughts on the evolving advertising landscape. Discover valuable insights for breaking into the industry and what it takes to succeed.
00:00 Welcome to the Breaking and Entering Advertising Podcast
01:09 Meet Kendra Schaaf: From Career Beginnings to Founding Schaaf
03:35 Meg Farquhar's Journey in Advertising
05:22 Early Roles and Career Insights
08:29 Building Schaaf: Vision, Mission, and Values
17:28 Branding and Positioning: Lessons from the Founders
23:50 Advice for Aspiring Advertisers
32:12 Closing Thoughts and Contact Information
300 episodes
Share
Manage episode 421921397 series 3322458
Content provided by Breaking and Entering Media and Entering Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Breaking and Entering Media and Entering Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Join us on the Breaking and Entering Advertising Podcast as we welcome Meg Farquhar and Kendra Schaaf from Schaaf. In this episode, they discuss their career journeys, starting and running Schaaf, and advice for aspiring advertisers. Learn about their experiences at top agencies like TBWA\Chiat\Day and Ogilvy, how they built Schaaf, and their thoughts on the evolving advertising landscape. Discover valuable insights for breaking into the industry and what it takes to succeed.
00:00 Welcome to the Breaking and Entering Advertising Podcast
01:09 Meet Kendra Schaaf: From Career Beginnings to Founding Schaaf
03:35 Meg Farquhar's Journey in Advertising
05:22 Early Roles and Career Insights
08:29 Building Schaaf: Vision, Mission, and Values
17:28 Branding and Positioning: Lessons from the Founders
23:50 Advice for Aspiring Advertisers
32:12 Closing Thoughts and Contact Information
300 episodes
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Similar to Breaking and Entering Advertising Podcast
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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