It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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Q4 Crowbar Winners: Tara Sneed, Juliette Dias, Anna Wesley Dubach (Guest Judge: Thas Naseemuddeen, CEO at Omelet)
Manage episode 399337008 series 3322458
Content provided by Breaking and Entering Media and Entering Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Breaking and Entering Media and Entering Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Here it is. Handpicked by Thas Naseemuddeen herself, the Blue Crowbar award-winning campaign. The Blue Crowbar goes to the single best campaign submitted. Best in Show. We asked the nation of aspiring advertisers to develop an integrated campaign that establishes YouTube TV as the cheat code for live TV. This incredible team did an amazing job. Tara Sneed, Juliette Dias, and Anna Wesley Dubach created the campaign: “What You Need Now." All aspiring advertisers from the University of North Carolina at Chapel Hill. Listen to their conversation with the guest judge, Thas Naseemuddeen, CEO at Omelet. Links See the brief and their work here: https://www.crowbarawards.com/previous-winners https://www.linkedin.com/in/taracorinnesneed/ https://www.linkedin.com/in/juliette-dias/ https://www.linkedin.com/in/annawesleydubach/
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Manage episode 399337008 series 3322458
Content provided by Breaking and Entering Media and Entering Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Breaking and Entering Media and Entering Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Here it is. Handpicked by Thas Naseemuddeen herself, the Blue Crowbar award-winning campaign. The Blue Crowbar goes to the single best campaign submitted. Best in Show. We asked the nation of aspiring advertisers to develop an integrated campaign that establishes YouTube TV as the cheat code for live TV. This incredible team did an amazing job. Tara Sneed, Juliette Dias, and Anna Wesley Dubach created the campaign: “What You Need Now." All aspiring advertisers from the University of North Carolina at Chapel Hill. Listen to their conversation with the guest judge, Thas Naseemuddeen, CEO at Omelet. Links See the brief and their work here: https://www.crowbarawards.com/previous-winners https://www.linkedin.com/in/taracorinnesneed/ https://www.linkedin.com/in/juliette-dias/ https://www.linkedin.com/in/annawesleydubach/
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Similar to Breaking and Entering Advertising Podcast
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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continue reading
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continue reading
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…
continue reading
Wharton faculty and industry leaders discuss their latest research, books, and relevant business topics. Hosted on Acast. See acast.com/privacy for more information.
…
continue reading
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