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Episode 525: Attention Hacking
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Content provided by Breaking Banks - The #1 Global Fintech Podcast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Breaking Banks - The #1 Global Fintech Podcast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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Manage episode 393460472 series 2886228
Content provided by Breaking Banks - The #1 Global Fintech Podcast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Breaking Banks - The #1 Global Fintech Podcast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In This Episode Should you increase your social media savviness to sell products? With digital acquisition reshaping financial services it's certainly something to think about for your organization's benefit. In this episode, host Brett King speaks with Dr. Robin Kiera, Founder and CEO, Digitalscouting about his book, Attention Hacking: The Power of Social Media Selling in Insurance and Finance. Listen as Dr. Kiera delves into the topic and shares industry examples, opportunities and his belief that you need to position yourself and your organization as influencers among your target market. The premise is simple, you need to be where your customer is. https://www.youtube.com/watch?v=1uGvauRU2s4
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