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Ensuring the Customer is Always Right: A Brand's Role in Consumer Health Decisions

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Manage episode 418228830 series 3529093
Content provided by Havas Medical Anthropology. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Havas Medical Anthropology or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

As people become more conscious and more knowledgeable about their health, it's on brands and health institutions to become more intimately aware of their consumer's (or patient's) health needs and goals. Someone who "does their own research" isn't operating in a silo - they still rely on the opinions of others, friends, influencers, health professionals and brands, to validate their decisions.

In this episode, we are joined by Dan Weaden, CEO of Havas Consumer Health, to talk about the wide array of influences to a consumer's decision making journey. Understanding this journey starts with an acknowledgement of the changing landscape of how consumers interact with health brands, their priorities, the best channels to reach them, and their desire to interact authentically.

If you have any questions, feedback, or just want to say hi, email us at medicalanthropology@havas.com
Check out Breaking the Code on LinkedIn: https://www.linkedin.com/company/breaking-the-code-havas-health-and-you-podcast

  continue reading

36 episodes

Artwork
iconShare
 
Manage episode 418228830 series 3529093
Content provided by Havas Medical Anthropology. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Havas Medical Anthropology or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

As people become more conscious and more knowledgeable about their health, it's on brands and health institutions to become more intimately aware of their consumer's (or patient's) health needs and goals. Someone who "does their own research" isn't operating in a silo - they still rely on the opinions of others, friends, influencers, health professionals and brands, to validate their decisions.

In this episode, we are joined by Dan Weaden, CEO of Havas Consumer Health, to talk about the wide array of influences to a consumer's decision making journey. Understanding this journey starts with an acknowledgement of the changing landscape of how consumers interact with health brands, their priorities, the best channels to reach them, and their desire to interact authentically.

If you have any questions, feedback, or just want to say hi, email us at medicalanthropology@havas.com
Check out Breaking the Code on LinkedIn: https://www.linkedin.com/company/breaking-the-code-havas-health-and-you-podcast

  continue reading

36 episodes

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