))
Heuristics Are Useful But Not If You Think They Apply To Absolutely Everything Under The Sun
Manage episode 384017099 series 3529093
Content provided by Havas Medical Anthropology. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Havas Medical Anthropology or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
If you work in communications, you probably have noticed that the word "heuristics" has been popping up a lot lately, mostly in discussions of "drivers of behavior". While the concept of heuristics is very helpful in understanding human decision making (or habitual non-decision making, like ordering the same coffee every day), it isn't the only way to understand drivers of human behavior, and it certainly isn't the only way to "optimize copy".
Understanding what heuristics are, and more importantly what they are not, is critical to the work we do as behavior change professionals. Join us as we discuss heuristics, how they help us understand certain forms of behavior and choice preference, and the contexts within which heuristics are useful.
If you have any questions, feedback, or just want to say hi, email us at medicalanthropology@havas.com
Check out Breaking the Code on LinkedIn: https://www.linkedin.com/company/breaking-the-code-havas-health-and-you-podcast
37 episodes
Share
