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Oh, I LOOOOOVE That: Why Conversational Transcripts Can Be Misleading, And Worse
Manage episode 384017091 series 3529093
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It is common practice at marketing agencies to use transcripts as a means of understanding research that has taken place. However, if you want to really understand what happened in an interview, don't rely on transcripts. They are excellent at giving you a sense of vocabulary, and not much else.
Join us as we discuss how we should, and shouldn't, be using transcripts.
If you have any questions, feedback, or just want to say hi, email us at medicalanthropology@havas.com
Check out Breaking the Code on LinkedIn: https://www.linkedin.com/company/breaking-the-code-havas-health-and-you-podcast
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