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Taking the BS out of Behavioral Science
Manage episode 384017101 series 3529093
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Behavioral science is a cornerstone of modern marketing practice, but much of what passes itself off as behavioral science is just bs.
Good social science gives us the insights and roadmap we need to change behavior, but bad social science just muddies the water and tarnishes the social sciences. As behavior change is a core objective of marketing, getting behavioral science right is crucial. Join us as two behavioral scientists sound off on what is, and isn't, good social science, from a variety of disciplines covering new topics every podcast.
If you have any questions, feedback, or just want to say hi, email us at medicalanthropology@havas.com
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