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3: An Appliance Heir, an Impulse Purchase, and "the Knowledge"
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In 1960s San Francisco, Fritz Maytag was an ambitious but aimless recent Stanford graduate. Looking for a purpose in life, he bought a flailing 19th century brewery called Anchor Steam that made really bad beer. Faced with certain failure, Fritz brought a microscope from home, bought a book about brewing, and became the person that you would least suspect to transform the business of brewing and turn the flower power counterculture onto a new type of beer.
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