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Instagram and Influencers with Cara Melzack
Manage episode 308642512 series 2879401
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Cara Melzack is the founder of the vegan and sustainable knitwear brand, Cara & The Sky. With over 10 years of fashion industry experience and knowledge, Cara launched the brand in 2019 and it has grown exponentially to now be selling in boutiques across the UK, Ireland and Canada. All while starting a family and the brand in lockdown.
She joins me for a virtual brew to chat about:
>> Starting a knitwear business in lockdown while starting a new family
>> The unforeseen difficulties of logistics
>> Why creating a vegan and sustainable business is vital now and in the future
>> The amazing benefits of producing knitwear in the UK
>> Why the provenance of your clothes matters for sustainability
>> What it means to be body positive in your content
>> The power of photography - and the considerations you need to give to communicate with images across cultures
>> The secrets behind building a successful influencer campaign
Plus, Cara tells me about why Instagram has completely changed the direction of her brand. Why she sticks to the platform. And how she leverages her skills to build a brand that stands out in a crowded marketplace.
Find Cara:
Cara and the Sky - https://www.caraandthesky.com/
Cara and the Sky Instagram - https://www.instagram.com/caraandthesky/
Get The Thursday Brew here - brewtime.substack.com
This episode is in collaboration with The Happy Tea Company - a fully sustainable herbal tea that's grown in the Worcestershire countryside.
Check them out here - https://www.happyteacompany.co.uk/
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