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Is It Worth It To Host a Customer Conference as a SaaS Business?
Manage episode 417354532 series 3570653
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"Is it worth it?" This is a common question asked about holding our own customer conferences. Coming off of Elevar's 2nd customer conference, we'll share what goes into hosting your own event, including costs, content curation, attendee recruiting, vendor management, the stress, and more. Events aren't easy, and there are 7 different ways to apply events to your growth strategy. Tune in to hear our experience on all 7 that you can apply to your own business.
Timestamps:
(00:00) Event structure designed to facilitate networking.
(06:33) Advertising through speaking at events brings authenticity.
(13:49) Creating successful events hinges on venue and speakers.
(15:25) Creating clear event vision and successful execution.
(23:30) Event stress, sponsor satisfaction, attendee assurance.
(29:31) Identifying customer problems, crafting resonating topics, choosing experts.
(37:10) Lesson # 1 from panels: video playbooks
(40:13) Lesson # 2 from panels: Influencer marketing tips, viral video advice.
(45:00) Lesson # 3 from panels: Adapt business model for profitable growth
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Links:
Elevar Summit Replay (Day 2)
Learn more about Brad Redding / Connect on LinkedIn and Instagram
Connect with Nate Winkler on Instagram
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