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Going International & Maintaining Consumer Love
Manage episode 346110100 series 3391344
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At DSG Consumer Partners, we have always been channel agnostic and invest in both online-first and offline-first brands. Love, Bonito one of the largest womenswear brands in Asia, is a great case study of an online-first brand that has grown across physical stores in Asia-Pacific while remaining sharply focused on its target consumers.
Listen in to hear Dione Song, CEO of Love, Bonito discuss
- The elements of a world-class omnichannel consumer experience in women’s apparel
- Fundamental KPIs for Love Bonito
- Maintaining consumer love while going global
You can also watch the full episode on the DSGCP website.
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