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You can't make it up in volume - Mythbusting thin margins.
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One of the most common myths in CPG is that you can make it up in volume. Sometimes it's doable but unless you're a big company you're not going to make up for eroding margins.
Bricks and Clicks is hosted by Johnny Valeriote and Colin Davidson, two of the three managing partners at Omnium. Produced by Rolled Up, submit your comments and questions to us on Twitter.
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