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Alex Cassidy - Email Anatomy: How to Get Top Tier Links
Manage episode 244607234 series 2501718
Verve Search’s Outreach team sent over 100,000 emails last year, earning linked coverage on sites like CNN, BBC, The Guardian & more. Crucially, there was no black book of contacts: in fact there was no prior relationship with at least 90% of the journalists they got links from. In this talk Alex will deconstruct examples of emails his team have sent, in order to demonstrate that getting top-tier links is possible for anyone with a gmail account and a story worth sharing.
100 episodes
Manage episode 244607234 series 2501718
Verve Search’s Outreach team sent over 100,000 emails last year, earning linked coverage on sites like CNN, BBC, The Guardian & more. Crucially, there was no black book of contacts: in fact there was no prior relationship with at least 90% of the journalists they got links from. In this talk Alex will deconstruct examples of emails his team have sent, in order to demonstrate that getting top-tier links is possible for anyone with a gmail account and a story worth sharing.
100 episodes
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