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Solenn Boulic - Tracking Growth with AMP Analytics

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Manage episode 244679857 series 2501718
Content provided by Kelvin Newman. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kelvin Newman or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

As the AMP Project expands to more distribution platforms across every imaginable industry, it is more important than ever to track success. AMP Analytics captures user engagement data from your AMPed site by tracking any type of page content, including clicks on links and buttons, length of scroll, and social media engagement. In this talk, we’ll start with the pros and cons of using third-party analytics tools through AMP’s analytics vendors or using your own in-house solution. From there, we’ll journey through unlocking advanced concepts, debunking misconceptions about the tool, and sharing stories from companies that have supported an AMP analytics integration. We'll end with what’s ahead for the future of the analytics ecosystem.

  continue reading

100 episodes

Artwork
iconShare
 
Manage episode 244679857 series 2501718
Content provided by Kelvin Newman. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kelvin Newman or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

As the AMP Project expands to more distribution platforms across every imaginable industry, it is more important than ever to track success. AMP Analytics captures user engagement data from your AMPed site by tracking any type of page content, including clicks on links and buttons, length of scroll, and social media engagement. In this talk, we’ll start with the pros and cons of using third-party analytics tools through AMP’s analytics vendors or using your own in-house solution. From there, we’ll journey through unlocking advanced concepts, debunking misconceptions about the tool, and sharing stories from companies that have supported an AMP analytics integration. We'll end with what’s ahead for the future of the analytics ecosystem.

  continue reading

100 episodes

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